Articles
This collection of articles is designed to help ambitious entrepreneurs rethink what it means to take a company public — and why it might be a far more practical, powerful, and founder-friendly strategy than they’ve been led to believe. From debunking common myths to outlining alternative pathways like direct listings and reverse mergers, these insights challenge outdated assumptions and provide a roadmap for growth-minded founders who want to scale faster, raise capital more efficiently, and retain control.
Whether you're wondering if you're ready to go public, weighing it against staying private or raising venture capital, or curious how other founders have built $150M+ businesses without giving up control, this series offers a clear, candid, and strategic look at how public company structure can unlock a smarter path to long-term value creation.
Stock Option Growth Hack
Stock options can be an incredibly powerful tool for incentivizing referral partnerships and driving sales growth. By offering stock options as part of a referral program, businesses can align their growth strategy with the interests of their partners, turning them into long-term stakeholders. This approach not only accelerates sales opportunities but can also create a network of motivated, high-value partners. When structured effectively, stock options can deliver exponential growth, often at a lower cost compared to traditional sales models. In fact, this growth hack is so impactful that it can provide the momentum needed to justify the time, cost, and potential distractions of a public listing, ultimately helping companies scale far more rapidly than they could through conventional methods alone.
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