Strategic Dental is the newly formed company that was originally known as SofTouch Dental, a Limited Liability Corporation based in Arizona. The company is responsible for operating a dental office, maintaining payroll, collecting payments from customers, and the human resources of the company. Strategic Dental is going to build new dental practices while also acquiring existing dental practices. Under Strategic Dental’s ownership are one dental practice and also a consulting business. The consulting business currently partners with three dentists in the Phoenix area. Consulting services include accounting, training, and maintaining patient records for these other dental offices. The company has recognized Arizona as an undeserved market for dental practices. Dentists in Arizona have on average 400 more patients than the average dentist. One of Strategic Dental’s plans is to maintain a children’s play area inside its practices and keep extended hours to cater to customer’s demands. The expansion plans call for having four locations under ownership by 2014. The surrounding Phoenix area is the main market for the expansion and acquisitions. The process of buying an existing dental practice has been recognized as a ten month process. The company will do plenty of due diligence before purchasing a location.

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