Dilmax offers audio devices to active people to enjoy while working out, running, or doing yoga. The company has focused on providing many different levels of tempo to ensure that a consumer gets the most out of their individual workout. Slower tempo music will be offered to those people who are newer to workouts or workout at slower speeds. Alternatively, music tracks are offered to cater to those who work out at faster paces as well. The tracks are all based on beat per minute tempo to cater to every individual’s taste. Albums are made up of ten tracks and are currently offered for $6.99. These albums will run around forty five minutes. Individual tracks are offered for $0.75 each. The company has found that their target market is the large customer base of people who partake in jogging, running, yoga, and lifting weights. The company plans on marketing through the internet by banner advertising and pay per click marketing. Dilmax has hired a disc jockey to mix songs that will be used for the workout cds. The company will maintain the rights to the tracks created by the disc jockey. Dilmax is in the early stages of expanding their company.
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